EXPERIENCE DESIGNAuntie’s House: Building Austin’s biggest recurring monthly series.
What We Set Out to Do
Objectives & Goals
Where Y’all At Though?! needed a staple event to anchor the community. We custom-built an experience that felt familiar but new all at once. Starting with the brand identity (event name, logo design, art direction, storytelling, etc.), we created a world in which the experience would live. From there, we mapped out the tactile experience and launched the series as an anniversary event that has since become Austin’s biggest recurring monthly series.
Services Provided
Experience Design
Growth Strategy
Brand Conception
Brand Partnerships
Community Building
Identity Amplifying
Social Media
Scaling & Retention
Creative Direction
“I could tell the moment when people finally felt the brand - not just saw it.”
Event Activation
Inside the Experience
If you grew up like how we grew up, you know exactly what we’re talking about when we say Auntie’s House was the spot. This is more than just a gathering; it's an opportunity to find your people and create new memories. This experience is designed to evoke the warmth, joy, and nostalgia of family gatherings at your Auntie’s House.
Community Impact, Real Results
20K tickets sold across 14 events
$20K in Brand Partnerships
0 to 15K+ followers on the official Auntie’s House Instagram in 16 months
$250K+ generated for local small businesses
Next Project