Brand Conception

DRMR & Co: Building an organic juice and popsicle brand from scratch.

What We Set Out to Do

Objectives & Goals

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Services Provided

Brand Brief

Logo Conception

Style Guide

Storytelling

“I could tell the moment when people finally felt the brand - not just saw it.”

Results

Inside the Story

Raasin in the Sun has been a staple in the Austin art community. We were tasked with telling a story of over a decade of impact and visually showcasing new city-wide projects. Our focus was on highlighting the muralists and placemakers while engaging with the community they impacted.

Community Impact, Real Results

  • Captured the process of the community-built murals at Music Lane and Seabrook Square

  • Created a billboard campaign for Music Lane that showcased in high-traffic areas

  • Produced a short-form documentary for socials highlighting Music Lane and Blocks 16 & 18

  • Elevated engagement and content output across RITS social media

  • Activated programming to raise awareness for the organization 

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