Raasin in the Sun: Actively telling the story of Austin’s only Black-owned Creative Placemaking organization.
StorytellingWhat We Set Out to Do
We’re actively crafting a holistic storytelling and content strategy that elevates Raasin in the Sun’s mission, builds awareness, supports fundraising efforts, and strengthens the public's understanding of the organization’s cultural, artistic, and community impact.
Objectives & Goals
Services Provided
Visual Storytelling
Brand Narrative
Cultural & Digital Strategy
Community Engagement
Content Production
Email Marketing & Communications
“Brandon and Erinn at BYOD are bringing a level of creativity, professionalism, and cultural intuition that is reshaping how RITS shows up across all platforms. Their partnership isn’t just strengthening our content, it's strengthening our voice.”
- Founder/CEO of Raasin in the Sun
Results
Inside the Story
Raasin in the Sun has been a staple in the Austin art community. We were tasked with telling a story of over a decade of impact and visually showcasing new city-wide projects. Our focus was on highlighting the muralists and placemakers while engaging with the community they impacted.
Community Impact, Real Results
Captured the process of the community-built murals at Music Lane and Seabrook Square
Created a billboard campaign for Music Lane that showcased in high-traffic areas
Produced a short-form documentary for socials highlighting Music Lane and Blocks 16 & 18
Elevated engagement and content output across RITS social media
Activated programming to raise awareness for the organization
Next Project