Storytelling

Raasin in the Sun: Telling the story of Austin’s only Black-owned Creative Placemaking organization.

What We Set Out to Do

Objectives & Goals

We crafted a holistic storytelling and content strategy that elevated Raasin in the Sun’s mission, builds awareness, supports fundraising efforts, and strengthens the public's understanding of the organization’s cultural, artistic, and community impact.

Services Provided

Visual Storytelling

Brand Narrative

Cultural & Digital Strategy

Community Engagement

Content Production

Email Marketing & Communications

“I could tell the moment when people finally felt the brand - not just saw it.”

Results

Inside the Story

Raasin in the Sun has been a staple in the Austin art community. We were tasked with telling a story of over a decade of impact and visually showcasing new city-wide projects. Our focus was on highlighting the muralists and placemakers while engaging with the community they impacted.

Community Impact, Real Results

  • Captured the process of the community-built murals at Music Lane and Seabrook Square

  • Created a billboard campaign for Music Lane that showcased in high-traffic areas

  • Produced a short-form documentary for socials highlighting Music Lane and Blocks 16 & 18

  • Elevated engagement and content output across RITS social media

  • Activated programming to raise awareness for the organization 

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